News Article ————

Intelligent Mobile – Finalist for UK App of the Year with the Portmeirion App

Author image Published by [email protected]
Published Date 15.02.2023

About Intelligent Mobile

Intelligent Mobile is an award-winning digital agency with offices in both Edinburgh and London. 

We work with clients globally and have won Scottish Digital Agency of the Year, the Scottish App of the Year, Northern Dev App of the Year and UK App of the Year.

For more information about us, please visit:

About Portmeirion

Portmeirion is a world-famous tourist destination and iconic UK visitor attraction.

Situated on a peninsula overlooking spectacular coastal scenery and the majestic mountains of Snowdonia, the Italian Riviera meets rural Wales with a riot of colour and architectural styles at Portmeirion Village.

Built by Sir Clough Williams-Ellis over 50 years, between 1926- 1976, Portmeirion is now one of Wales’ most popular tourist destinations. It has become known as one of the most successful British architectural projects of the twentieth century.

Portmeirion comprises a stunning array of colour-washed buildings around a central piazza, scenic surroundings and extensive woodlands, two hotels, historic cottages, gift shops, spa and award-winning restaurants. 

To Experience the Magic, visit:

About the Project

The Portmeirion App project presented a number of unique challenges, such as how to replace an in-person tour guide within a ‘free-roam’ style attraction that still maintained authenticity for the visitors, flexibility of roaming and both educational and intriguing insights.  Other challenges included poor network connectivity across the site, bi-lingual functionality and how to include thousands of facts and a hundred years of history in an easy to use, inclusive-for-all format.

To tackle these challenges head on, we conducted multiple visits and site surveys at Portmeirion, to achieve real insight into the visitor experience, gain a deeper understanding of the site’s history and to conduct various in-depth tests on network connectivity and map accuracy. These visits helped us ensure that the work is authentic and adds value at every turn and with every step.

Reaction to being Shortlisted

When asked about their thoughts on the news of our shortlisting, Jamie Lovie of Intelligent Mobile, wished to say on behalf of the project team:

“From start to finish, the project working with Portmeirion to build a first-of-its-kind app was an absolute pleasure.  The Portmeirion team’s passion and commitment to their attraction spoke volumes throughout project discovery phases, and the intrinsic historic values that were inherent across the team were all infinitely beneficial to us in helping to truly understand and achieve their objectives for the app. We are delighted that our exciting collaboration and innovation in this app has been recognised by the highly respected UK Dev Awards!”

Closing Notes

We would like to wish the best of luck to all nominees in this year’s UK Dev Awards, and we very much look forward to seeing you all on the 23rd

And as Sir Clough Williams-Ellis once said: “Let’s cherish the past, adorn the present and construct for the future.”

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