Judging Criteria


The Judging Process

Judges will be split into panels and will read and pre-score all allocated entry forms, considering any supporting materials submitted. Judges pre-scores will be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category, with the winners announcement.

Please note that judges will not be involved in the judging of any categories their organisation has entered, and will not have access to any competing entries.


Judging Criteria

Judges will consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between August 2020 – October 2021.

All information provided in the entry form will remain confidential to judges.


Website / App Awards

The judges will be rewarding exceptional website builds, relaunches and refreshes in the following verticals or platforms. The judges will be looking at the user experience, creativity, functionality, conversion and innovation of the website. Judges will consider both back end and front-end design and development.

Each entry must include information under the following headings:

• Website / App Overview & Strategy (1-10 points)
Provide the judges with a synopsis of what the website/app does and how it adds value to the end user. Please also provide details of the target audience and your overall strategy to reach them as well as the strategy to meet the overall objectives.

• Examples of implementation, innovation, conversion & creativity (1-10 points)
Give us a detailed explanation of how you implemented the website/app outlining the innovation you used to make this website/app stand out amongst the crowd. Please also detail the conversion stats for the website/app including any screenshots necessary to demonstrate this.

• Results & evaluation (1-10 points)
Relate these to the objectives and targets stated above. Provide actual numbers rather than percentages wherever possible.

• Why you should win this category (1-10 points)
What do you think sets your website/app apart from the other entries being judged? Judges will in particular be looking for the thing that makes this website/app unique.

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.


Platform / Innovation Awards

The judges will be looking for a clear description of an outstanding platform, innovation or software product.

Each entry must include information under the following headings:

• Overview of Platform / Innovation
Provide a synopsis of what the tool does and how it adds value to the end user.

• Total budget
Detail costs associated with running the platform/innovation and how much you intend to or do sell the platform/innovation for.

• Existing problems & target audience (1-10 points)
Include details outlining the problems that this platform/innovation solves and how if at all these problems were previously dealt with. Detail who the target customers or users of this product are.

• USP & Features (1-10 points)
Outline what is the platform/innovation’s unique proposition. Highlight the major features that are unique to the product/software or innovation which help solve a customer problem or benefit the customer positively.

• Key Metrics (1-10 points)
Detail what key metrics have you used to measure whether this platform/innovation is successful? I.e., does it save money, makes things faster, generate more revenue?

• Why should your platform or innovation win? (1-10 points)
What single thing about your tool or technology is not done by anyone else? What makes it stand out to be award worthy?

Any entries that do not include information under all of these headings will be marked down. If appropriate, you may include up to three pieces of supporting materials.

We also ask you to send a ‘UK Dev Awards’ log in to allow judges to be able to test and evaluate your product if they feel necessary.

Please note judging is based on the application form and the judges’ industry knowledge of the tools. They are a highly experienced judging panel with in-depth industry knowledge so the tool log ins requested are for any judges who feel that want to delve deeper into any claims / functionality detailed in the entry.

Please note if you’re unable to provide a login, please contact [email protected].


Deployment / Project / Migration Awards

The judges will be looking for a highly successful deployment, migration or project from either one platform, location, structure, content, design or UX to another. Judges will be looking for an improved UX, improved results, mitigation of impact or risk and great results.

Each entry must include information under the following headings:

Objective(s) & budget (1-10 points)
Tell us what you were looking to achieve from the deployment/project/migration and any targets that were set. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

Please include a breakdown of implementation costs, staffing costs, agency fees etc. All elements of the entry form are confidential and judges will not share this information. If you are unable to provide a detailed budget breakdown, please include the financial band your budget is within along with the percentage budget allocated for staffing costs and fees etc.

Overview of the deployment, project or migration (1-10 points)

Implementation & creativity (1-10 points)
Please give us a detailed explanation of your implementation of the deployment/migration/product and Include screenshots to help us visualize this. Provide information on the creativity used to deliver the deployment/migration or product successfully.

Details of any challenges faced and how these were overcome (1-10 points)
What challenges were unique to you and how have you overcome them. What was the end result of overcoming these challenges? 

Results & evaluation (1-10 points)
Relate these to the objectives and targets stated above. Provide actual numbers rather than percentages wherever possible. 

• Why should your entry win? (1-10 points)
What do you think sets your entry apart from the other campaigns being judged? Judges will in particular be looking for the thing that makes this campaign different to the others, what is unique? 

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.


Course / Training / Initiative Awards

The judges will be looking for exceptional training, development or initiative for web dev/coding, delivered in the UK delivering industry-specific knowledge and job-ready applicants.

Each entry must include information under the following headings:

• Overview of course, training programme or coding initiative (1-10 points)
Including details of any participation fees and numbers of participants along with their demographic.

• Details of recent achievements (1-10 points)
What makes your course/training/ initiative stand out? Please include details of any achievements you feel make your course/training/initiative award worthy. What are you proud of?

• Details of any challenges faced and how these were overcome (1-10 points)
What challenges were unique to your course/training/initiative and how have you overcome them. What was the end result of overcoming these challenges?

• Why you think your entry should win (1-10 points)
Detail what you feel makes your course/training/initiative stand out amongst others and why you feel your entry is award winning. What makes you unique? What gives you the competitive edge?

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.


Agency / Team / Hosting / Individual Awardss

Judges will be looking for a talented, inspiring and successful individual who is delivering quality work, exceptional results, client service and satisfaction and has a significant impact on the web dev and coding industry in the UK. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

• Overview of the Agency / Team / Hosting Company / Rising Star nominee
Provide an overview of the nominee. Include numbers, staff turnover, roles etc for agency and team nominations or current and previous job roles etc for Rising Star nominations.

• Agency / Team / Rising Star objectives (1-10 points)
Tell us what you were looking to achieve and any targets that have been set within the agency or team to help achieve your goals. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’. 

• Recent work example(s) (1-10 points)
Please include details of recent client or campaign work. How does your recent work display creativity and make your team/agency /hosting company/individual stand out amongst others?

• Details of any recent achievements (1-10 points)
What makes your team or agency stand out? Please include details of any achievements you feel make your agency, team or rising star award worthy. What are you proud of?

• Details of any challenges faced and how these were overcome (1-10 points)
What challenges were unique to you and how have you overcome them. What was the end result of overcoming these challenges? Tell a story.

• Why should your Agency / Team / Hosting Company / Rising Star win? (1-10 points)
Show the Judges what you feel makes you stand out amongst others and why you feel your entry is award winning. What makes you unique? What gives you the competitive edge?

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Supporting Documents

All files must not exceed 2MB each.

Supporting materials can be provided in Word, PDF or JPEG formats. Zip Files and videos cannot be accepted. If you wish to use video evidence as your supporting material, please include a link to the file online in your entry form under ‘supporting documents’.

If appropriate, you may upload up to 3 pieces of supporting materials along with your entry. These could include items such as:

• Audited accounts
• Team CV’s
• Training and development records
• Copies of media coverage
• Media evaluation
• Client references
• RAJAR / ABC circulation figures
• Website analytics
• Testimonials
• DVDs / CDs
• Publications
• Marketing materials
• Photography
• Weblinks
• Market research findings