WIRO is an Ecommerce Agency, targeting growth and conversion for Home, Leisure & Lifestyle brands on Shopify and Shopify Plus. We champion a threefold approach: Strategy, Customer Experience (UX) and Development, all rooted in data and best-in-class technologies. Our suite of services comprises audits, growth retainers, and full projects – including Shopify builds, and migrations to Plus.
When WIRO decided to participate in these prestigious awards, we were faced with the delightful yet challenging task of selecting which of our outstanding clients to spotlight. After careful consideration, we settled on three distinct projects that we believe collectively provide a comprehensive overview of the diverse and impactful work we have undertaken.
Our first highlighted achievement involves a Site Migration project with ‘Peggs & Son,’ a renowned high-end men’s clothing brand. Leveraging our expertise, we seamlessly replatformed their website from Magento to Shopify Plus. This transformation not only allowed Peggs & Son to quickly reduce costs but also significantly enhanced their customer journey. The outcomes were impressive, showcasing a remarkable increase of over 40% in add-to-carts, faster site loading speeds, and an enhanced conversion rate.
Another noteworthy project showcasing our Conversion Rate Optimization (CRO) work with ‘Piglet In Bed,’ a household brand specialising in luxury bedding. Despite our longstanding collaboration, we implemented a holistic overhaul of Piglet’s Product Detail Page (PDP). This comprehensive approach involved collaboration with Piglet, a CX audit, data utilisation, wireframing, UI design, in-house development, testing, and analytics tracking. The results spoke for themselves, with a substantial 30% increase in the PDP add-to-cart button and a 7% boost in the Average Order Value (AOV) observed within 60 days post-implementation. Our ability to balance effective sales tactics while maintaining a premium brand aesthetic sets our entry apart, demonstrating a unique and successful approach in the field.
Finally our work with Alpkit featuring a newly designed Bike Builder (their Sonder brand) feature in our eyes was an easy choice for eCommerce Site of the Year. The Alpkit redesign distinguishes itself from other websites and entries through several unique and innovative features that collectively create an unparalleled user experience tailored to the needs and aspirations of outdoor enthusiasts. From the personalised Bike Builder to the community-driven content, was crafted to not just sell products but to inspire and engage. The site is a platform where stories are shared, challenges are celebrated, and the spirit of adventure is the currency of choice. It’s a testament to what happens when a brand doesn’t just sell to a community but becomes an integral part of it. We were thrilled to be a big part of this website rebuild and CX overhaul and the mission of the company aligns very closely with WIRO.
Being finalists for these awards holds significant meaning for us. As a small agency, we sometimes find ourselves overshadowed by larger, more powerful Shopify Agencies with larger teams, expansive budgets and high-profile clients. However, at WIRO, we may be small in size, but we are mighty in impact. Having worked with household names and consistently delivered tangible results, we believe this recognition reinforces the notion that true value and hard work will always shine through. Our commitment to authenticity and values, which permeate our day-to-day workflows and client collaborations, further distinguishes us in the industry. This acknowledgment not only validates our achievements but also reflects our dedication to staying true to ourselves and upholding the values that define WIRO from the ground up.
In conclusion, these projects exemplify the core principles that drive WIRO’s success—innovation, client-centricity, and a commitment to delivering measurable results. As finalists, we are grateful for the opportunity to showcase our achievements and share our unique approach to the industry. We stand proud of our accomplishments, knowing that, regardless of our size, we have made a significant impact and garnered recognition for our dedication to excellence. This acknowledgment fuels our passion to continue pushing boundaries, exploring new avenues, and consistently delivering exceptional value in the ever-evolving landscape of eCommerce and digital marketing.